How Coinbase Plans to Scale USDC Beyond $65B

In this Stabledash Live interview from Stablecoin Conference LATAM 2025, we sit down with Kenny Chan, who leads the Stablecoin Ecosystem team at Coinbase, to explore the strategic vision behind scaling USDC from its current $65 billion market cap to becoming a multi-trillion dollar asset class.

Just two months into his role, Kenny reveals how Coinbase is shifting from crypto-native use cases to powering invisible stablecoin payments in the real economy through developer infrastructure and strategic yield-sharing partnerships.

Key Highlights:

- USDC currently at $65 billion market cap with room to grow to hundreds of billions
- Coinbase supports multiple stablecoins: USDC ($65B), EURC ($200M), PYUSD, with more non-dollar stablecoins coming
- Stablecoin market at $250B today, projected to become multi-trillion dollar asset class
- Coinbase Developer Platform provides wallet infrastructure, custody, payments, and on/off-ramps as building blocks
- Strategic shift underway: From crypto-native trading use cases to invisible backend infrastructure for payments
- Yield-sharing strategy with key distributors mirrors USDG consortium model under different structure
- Conference attendees represent the future: Infrastructure companies, fintechs, remittance platforms vs pure crypto exchanges
- Kenny's vision: End users won't know they're using stablecoins, just like they don't know payment rails today

About Kenny Chan:
Kenny Chan leads the Stablecoin Ecosystem team at Coinbase, focused on expanding distribution and adoption of USDC, PYUSD, EURC, and other Coinbase-supported stablecoins across exchanges, protocols, fintechs, and payment platforms globally. Previously, he spent 3-4 years at StraitsX in Singapore, a local currency stablecoin issuer building cross-border payment solutions.

About Stabledash Live:
Stabledash Live brings you exclusive conversations from the world's leading stablecoin conferences, diving deep into the infrastructure, regulation, and innovations shaping the future of digital money. Subscribe for more insights from Stablecoin Conference LATAM 2025 and follow the stablecoin revolution transforming global payments.

#Stablecoins #USDC #Coinbase #CryptoPayments #PaymentInfrastructure #StablecoinConference #DeveloperPlatform #EURC #PYUSD #DigitalPayments #LatinAmerica