Ecosystem
LBank and WLFI Launch Loyalty Program to Incentivize USD1 Stablecoin Adoption
The new rewards program aims to deepen user engagement and expand the stablecoin's ecosystem amid growing competition.
August 27, 2025
Companies mentioned:
• LBank and World Liberty Fi (WLFI) have partnered to launch the USD1 Points Program.
• Users can earn rewards for holding, trading, and staking the USD1 stablecoin.
• The initiative aims to increase the adoption and utility of the USD1 stablecoin.
Crypto exchange LBank has partnered with World Liberty Fi (WLFI) to introduce the USD1 Points Program, a new loyalty initiative designed to reward users of the USD1 stablecoin.
This program allows users to accumulate points through activities such as trading, holding, and staking USD1 tokens. The model is explicitly compared to traditional loyalty systems, like airline mileage programs, aiming to foster a more robust ecosystem around the stablecoin.
The USD1 stablecoin, pegged 1:1 to the US dollar, was launched by WLFI in April 2025 to bridge traditional finance with digital assets. This initiative with LBank represents a strategic push to increase the stablecoin's adoption and utility in a competitive market. By incentivizing user participation, WLFI and LBank aim to build a loyal user base and differentiate USD1 from other stablecoin offerings.
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