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Ecosystem
The DeFi protocol is offering its infrastructure to help financial platforms increase user retention and revenue through crypto-backed loans.
September 17, 2025

Companies mentioned:
Aave is actively encouraging financial technology platforms to integrate crypto-backed lending services directly into their applications. The decentralized finance protocol is providing its API and SDKs to allow firms to tap into its liquidity without building the on-chain infrastructure from the ground up.
This initiative aims to help fintechs enhance their product offerings, giving users more functionality for their crypto assets. By enabling on-chain lending, platforms can create new revenue streams and improve customer retention by providing more reasons for users to stay engaged with their ecosystem.
This move aligns with Aave's broader strategy of bridging DeFi with traditional and institutional finance. The protocol has also launched products like Horizon, a lending market on Ethereum where institutions can borrow stablecoins against real-world assets (RWAs), signaling a clear focus on becoming a foundational infrastructure layer for a new class of financial products.
Read More:
https://aave.com/blog/crypto-backed-loans
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