DeFi savings app Nook has launched a direct fiat-to-USDC on-ramp, enabling users to convert cash into stablecoins directly within its platform. The move is a direct response to user behavior, as 85% of deposits on the platform originate from traditional payment rails like debit cards, Apple Pay, ACH, and wire transfers.

This new functionality aims to bridge the gap for non-crypto-native customers. By providing access to over 500 US banks for direct funding, Nook significantly lowers the barrier to entry for accessing its high-yield savings products. The integration simplifies the user journey, removing the need for customers to have pre-existing crypto assets to use the service.

The app offers access to at least five automated, rebalancing yield pools on the Base network. This strategic focus on user experience signals a broader industry trend of DeFi applications building more intuitive on-ramps to attract a wider, mainstream audience seeking higher returns than those found in traditional finance.