Coinbase has announced a strategic partnership with Samsung, aimed at simplifying the entry into the cryptocurrency market for over 75 million Samsung Galaxy users in the United States. This collaboration introduces Samsung Pay as a payment method on Coinbase, streamlining the process of purchasing digital assets. The partnership is a significant move to broaden cryptocurrency adoption by integrating it with the existing financial technology of a major global brand.

The initiative provides eligible Samsung Galaxy users with an extended trial of Coinbase One, which offers benefits such as zero-fee trading and staking. By embedding crypto-buying functionalities within a familiar payment application, Coinbase and Samsung are lowering the barrier to entry for a large user base that may have been previously hesitant to engage with digital assets. This move signals a growing trend of crypto companies seeking to expand their reach through partnerships with established tech giants, focusing on user experience and accessibility.

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https://www.Coinbase.com/en-ca/blog/Samsung-taps-Coinbase-to-bring-crypto-to-more-than-75-million-Galaxy-users