Ecosystem
PayPal Leverages Venmo's 64M Users for PYUSD Stablecoin Adoption with 4% APY
The move signals a strategy to drive mainstream crypto adoption by integrating yield-bearing digital assets into widely used payment apps.
October 3, 2025
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PayPal is offering a 4% annual percentage yield (APY) to customers who hold its PYUSD stablecoin in their PayPal or Venmo wallets.
The initiative aims to leverage Venmo's large user base (~64 million monthly active users) to encourage the adoption and holding of PYUSD.
This strategy highlights a growing trend of integrating cryptocurrency features into traditional fintech platforms to bridge the gap to mainstream users.
PayPal is rolling out a rewards program offering a 4% annual yield for U.S. customers holding its stablecoin, PayPal USD (PYUSD), in their PayPal or Venmo wallets. The initiative is a clear strategy to leverage the massive distribution of its Venmo platform, which boasts approximately 64 million monthly active users, to drive the adoption of its stablecoin.
This move is significant as it introduces a native crypto yield product to a large, mainstream audience, potentially accelerating the adoption of stablecoins for savings and transactions. By offering a competitive yield directly within the app, PayPal is lowering the barrier to entry for everyday users to interact with digital assets. The rewards are accrued daily and paid out monthly in PYUSD, and users can opt-in or out of the program at any time.
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