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Ecosystem
Simplified addressing reduces friction as Coinbase scales USDC payments; Shopify integration and $300B stablecoin market signal mainstream demand.
October 5, 2025

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Coinbase has added USDC peer-to-peer transfers addressed to phone numbers, emails, wallet addresses, and ENS within its consumer app, broadening access to stablecoin payments at 100M+ user scale.
The move lowers UX friction by eliminating hex addresses and aligns with Coinbase’s push to make USDC a retail and commerce rail. Coinbase previously launched USDC payments on Base for Shopify merchants, and USDC’s market cap sits near $74B amid a stablecoin market now above $300B, underscoring growing utility. Coinbase’s CEO highlighted “no fees” for these sends, though Coinbase disclosures note other fees or network costs may apply depending on route.
Expect intensified competition with legacy P2P networks and fintech wallets as regulated, 24/7 cross-border stablecoin payments inch closer to mainstream checkout and remittances.
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