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Square Rolls Out Automatic Bitcoin Conversion for All US Merchants

The feature allows conversion of daily sales to Bitcoin, with full payment acceptance to follow.

October 9, 2025

Square Rolls Out Automatic Bitcoin Conversion for All US Merchants

Companies mentioned:

Quick Take
  • Square merchants can now automatically convert a portion of their daily sales into Bitcoin.
  • The feature is now available to all US merchants.
  • Bitcoin payment acceptance will be live for all merchants on November 10.

Square has enabled all U.S. merchants to automatically convert a percentage of their daily sales into Bitcoin. The feature, an expansion of a previous offering, allows merchants to seamlessly "stack" Bitcoin from their sales, a goal the company has had since introducing Bitcoin to its Cash App in 2018.

This development signals a deeper integration of cryptocurrency into Square's ecosystem, bridging the gap between traditional finance and the digital asset world. The company has also indicated that a self-custody option for receiving Bitcoin is on its product roadmap, which would give merchants more direct control over their crypto holdings.

Bitcoin payment acceptance is set to go live for all merchants on November 10th, completing a significant step in the company's crypto strategy. The move is designed to provide merchants with more flexibility and options for managing their earnings, further embedding Bitcoin into the fabric of daily commerce.

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