Ecosystem
New feature allows users to automate savings, signaling a move towards more disciplined personal finance tools in the fintech space.
October 28, 2025

Companies mentioned:
Nook, a savings application, has announced a new feature enabling users to set up automated recurring deposits. The functionality is powered by an integration with Plaid, a financial services company that allows users to connect their bank accounts to other apps.
This update allows Nook users to schedule daily, weekly, or monthly transfers from their primary bank accounts directly into their Nook savings. The move is aimed at helping users build their reserves more consistently and automatically. The integration with Plaid provides the necessary infrastructure to securely link bank accounts and automate the deposit process.
This development reflects a broader trend in the fintech industry towards providing tools that encourage disciplined financial habits. By automating the savings process, apps like Nook are helping users to build wealth with less active effort. This feature launch positions Nook to better compete with other savings and investment apps that offer similar automated functionalities.
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