Venture
Tether Commits $100 Million to Rumble for Advertising
The two-year agreement coincides with Rumble's strategic acquisition of AI infrastructure firm Northern Data, signaling a major expansion.
November 10, 2025
Companies mentioned:
Rumble secured a $100 million advertising commitment from Tether.
The deal is structured for $50 million per year over two years, beginning in Q1 2026.
The announcement coincided with Rumble's agreement to acquire AI firm Northern Data, causing its stock to surge.
Tether has committed $100 million for advertising on the Rumble platform, to be paid in two $50 million installments annually over a two-year period. The agreement is set to begin in the first quarter of 2026.
This advertising deal is significant as it provides Rumble with a substantial and stable revenue stream. The partnership was announced alongside Rumble's definitive agreement to acquire German AI and cloud computing infrastructure company Northern Data. This dual announcement signals a major strategic push for Rumble, broadening its infrastructure capabilities while securing long-term advertising revenue.
The developments highlight a growing trend of crypto companies using their financial resources to secure strategic partnerships and acquire infrastructure to fuel growth.
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https://corp.rumble.com/blog/rumble-secures-100-million-advertising-commitment-from-tether/
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