Avici Money has launched named virtual accounts for its users in the U.S. and E.U., streamlining the connection between traditional banking and self-custodial crypto.

Powered by payment infrastructure from MoonPay and its recently acquired subsidiary, Iron, the new feature allows users to claim a personal account name within the Avici app. This enables them to fund their wallets directly through established payment methods, including ACH, SEPA Instant, Wire, and Direct Deposit, while maintaining full self-custodial control over their assets.

The integration signals a broader industry trend toward simplifying the user experience for on-ramping fiat currency. By providing dedicated virtual accounts, platforms like Avici can remove friction and make funding a crypto wallet feel as familiar as a standard bank transfer. This strategy aims to lower the barrier to entry for users who are less familiar with crypto-native funding methods.

MoonPay’s acquisition of Iron and subsequent partnerships are indicative of a strategic push to provide the infrastructure for this new wave of "TradFi-friendly" crypto experiences. The core of the offering is to combine the ease of bank transfers with the self-sovereignty of non-custodial wallets, addressing a key challenge in mainstream crypto adoption.