Ethena Labs has expanded the reach of its synthetic dollar, USDe, by securing listings on South Korea's largest cryptocurrency exchanges, Upbit and Bithumb. The move introduces the stablecoin to one of Asia's most active digital asset markets.

This strategic expansion exposes USDe to a significant new user base and enhances its liquidity. By listing on both Upbit and Bithumb, Ethena is positioning its stablecoin for wider adoption within the Korean crypto ecosystem. The listings are a key part of the "Ethena Everywhere" initiative, aimed at integrating USDe across global crypto platforms.

To incentivize adoption and trading activity, Ethena has announced that details on reward programs related to these new listings will be provided soon. The entrance into the South Korean market signals Ethena's intent to compete for stablecoin market share in a region with high crypto engagement and trading volumes.