AYRO Inc. has announced a new corporate strategy to invest up to $100 million in cryptocurrencies, with a specific focus on the stablecoin ecosystem. The company has appointed well-known crypto investor and author James Altucher to lead the initiative as its Digital Treasury Asset Manager.

The investment thesis is to capitalize on the burgeoning stablecoin market, which some analysts project could reach $2.7 trillion in the coming years. AYRO's strategy will involve a multi-token approach, acquiring a variety of digital assets that provide infrastructure and support for stablecoin issuance and utility. This move positions AYRO as one of the first public companies to offer a pure-play investment vehicle for the broader stablecoin market.

The announcement signals a growing trend of corporate treasury diversification into digital assets, moving beyond just Bitcoin to more complex, ecosystem-focused strategies. By targeting the foundational layer of the DeFi and digital payments space, AYRO is betting on the long-term growth of stablecoins as a critical component of the future financial system.