World Liberty Financial will distribute 8.4 million WLFI to early USD1 users who earned points by trading USD1 pairs and maintaining balances, with initial allocations on Gate.io, KuCoin, LBank, HTX Global, Flipster and MEXC.

The program is a classic liquidity seeding and retention tactic: subsidize market-makers and active users to deepen order books and reduce slippage in the first months. By routing distribution through centralized exchanges, WLFI prioritizes immediate USD1 accessibility for retail and cross-exchange arbitrage rather than relying solely on on-chain incentives.

The push follows USD1’s deployment plans on Aptos, signaling a multi-venue strategy that blends CEX depth with L1/L2 integrations to expand utility. Combined, these moves position USD1 to compete for share in a crowded stablecoin market where early network effects often determine lasting volume.
If the campaign lifts USD1 volumes and spreads tighten across the six venues, expect follow-on incentives or listings to sustain momentum.