SoFi Technologies has made history as the first nationally chartered U.S. bank to introduce retail cryptocurrency trading, empowering its 12.6 million members to buy, sell, and hold digital assets like Bitcoin, Ethereum, and Solana directly through the SoFi app. This relaunch of SoFi Crypto, following a 2023 suspension and the end of its prior partnership with Coinbase, marks a pivotal integration of crypto into mainstream banking under stricter regulatory frameworks.

By embedding these services within its existing platform, SoFi offers users a seamless, secure experience backed by federal oversight—reducing risks associated with standalone crypto exchanges while meeting rising consumer demand for digital assets. This positions SoFi as a one-stop digital finance hub, combining traditional banking, lending, investing, and now crypto trading to attract tech-savvy customers and challenge competitors like Coinbase and Robinhood.

The move could accelerate broader crypto adoption, encouraging other banks like Morgan Stanley or Charles Schwab to explore similar offerings and bridging the gap between legacy finance and blockchain innovation.