A year ago, almost no one was talking about stablecoins.

With the exception of a few market maps and the occasional LinkedIn savant, the real story behind stablecoin adoption was virtually absent.

So we stepped in — not with the initial goal to build a media brand, but to fill a crucial knowledge gap and accelerate the space forward.

The work resonated. The stories quickly spread. The industry has since exploded in volume, capital injection, innovation, and regulatory clarity.

Zach and I prioritized quality, taste, and substance over chasing views. We said “no” way more than “yes” with who and what we covered this year.

Now, when people ask us about “our numbers” — the reach, impressions, revenue — there’s still a part of me that tightens.It feels transactional.

But I believe transparency matters, and the data tells its own story:

We didn’t spend 2025 architecting virality or paying for views.

We focused on highlighting the best stablecoin-focused founders and simplifying complexity for new entrants. Resulting growth was 100% organic.