Tether, the world’s largest stablecoin issuer, has made a dramatic entrance into elite European football by submitting a binding all-cash proposal to acquire Exor’s controlling 65.4% stake in Juventus Football Club.

If accepted, the crypto giant has committed to launch a mandatory public tender offer for the remaining shares at the same price and to inject an additional €1 billion into the club over the coming years, fully funded from its own reserves.

The surprise move, announced this morning, would mark the first time a major cryptocurrency company takes outright ownership of one of Europe’s most storied football institutions.

Paolo Ardoino, CEO of Tether and a lifelong Juventus supporter, framed the bid as both a personal passion project and a strategic long-term investment.

“For me, Juventus has always been part of my life,” Ardoino said. “I grew up with this team. As a boy, I learned what commitment, resilience, and responsibility meant by watching Juventus face success and adversity with dignity. Those lessons stayed with me long after the final whistle.”

The proposal still requires Exor’s approval, the signing of definitive agreements, and clearance from relevant regulatory authorities, including Italian football and antitrust bodies. Sources close to the talks describe the discussions as “advanced but not yet concluded.”

Juventus, currently valued at roughly €900 million on the Milan stock exchange, has been controlled by the Agnelli family’s holding company Exor since 1923. The club has endured a turbulent few years on and off the pitch, including points deductions, board resignations, and financial fair play scrutiny, leaving its share price well below historic highs.

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