Ecosystem
Visa Launches Global Stablecoin Advisory Practice for Financial Institutions
The new practice, part of Visa Consulting & Analytics, aims to guide banks and fintechs on stablecoin strategy and implementation, signaling growing institutional demand.
December 15, 2025
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Visa has launched a Stablecoins Advisory Practice to guide institutions like banks and fintechs.
The practice is part of Visa's consulting arm and will focus on strategy, market fit, and technology.
The move signals a deepening integration of digital assets by traditional finance leaders.
Visa has officially launched its Stablecoins Advisory Practice, a new service aimed at helping institutional clients like banks, fintechs, and merchants develop stablecoin strategies. Housed within the company's existing Visa Consulting & Analytics division, the practice will provide guidance on market fit, technology implementation, and regulatory considerations.
The initiative, housed under Visa Consulting & Analytics (VCA), provides tailored guidance on market assessment, strategy development, and technical implementation of stablecoin technologies. As stablecoin market capitalization surpasses $250 billion and Visa's own stablecoin settlement volume hits a $3.5 billion annualized run rate, the company is positioning itself as a key advisor for traditional financial institutions entering the digital asset space.
The advisory practice has already been operational for several months, completing over 20 engagements worldwide. Early clients include major U.S. institutions such as Navy Federal Credit Union, VyStar Credit Union, and Pathward.
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