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Brale and Coinflow Unveil Partnership to Monetize Platform Balances with Branded Stablecoins

Brale and Coinflow Partner to Turn Platform Balances into Revenue Streams

December 17, 2025

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Quick Take
  • Platforms can accept card payments and instantly convert them into custom stablecoins, giving users immediate access to funds while platforms maintain control over in-app currency.
  • Through Brale's reserve management, platforms earn shared treasury revenue on unused balances, transforming float from a cost into a profitable asset.
  • Users can cash out to banks, cards, or crypto via a unified integration, with an optional instant funding facility for select clients to enable payouts without tying up capital.

Brale and Coinflow have announced a collaborative offering that transforms idle marketplace balances into a new source of revenue. The partnership, dubbed the Brale × Coinflow stack, allows platforms to accept card payments, settle funds instantly into custom-branded stablecoins, and earn treasury income on unused balances all while providing seamless cash-out options for users.

Key Features of the Brale × Coinflow Stack

The combined platform offers a streamlined set of tools designed for marketplaces, betting apps, telecom services, and other digital ecosystems:

  • Card Payment Acceptance: Users can deposit funds via credit or debit cards, processed through Coinflow's infrastructure.
  • Instant Stablecoin Settlement: Balances are immediately converted into a platform's own branded stablecoin, such as cfUSD or HUSD, giving platforms full control over their in-app currency.
  • Revenue from Idle Balances: Brale manages reserves on these stablecoins, sharing a portion of the generated revenue back to the platform, effectively turning dormant funds into a profit center.
  • Flexible Cash-Out Options: Users can withdraw to bank accounts, cards, or cryptocurrency wallets, all handled through a single integration.
  • For select clients, the partnership also introduces an "instant funding facility," where Coinflow can mint stablecoins up to a pre-agreed limit, allowing for immediate payouts without requiring platforms to lock up their own capital. Settlement occurs within 48 hours via Brale.

    Leadership Insights

    Brale CEO Ben Milne emphasized the customer-driven nature of the partnership:

    "Our customers want instant payouts, programmable money, and better unit economics. Partnering with Coinflow lets us deliver all three in a single stack: card in, your own stablecoin as the balance, and treasury revenue on the float you already have."

    Echoing this, Coinflow CEO Dan Lev added:

    "Merchants come to Coinflow because they’re tired of waiting days for payouts and losing control of their money flows to legacy processors. By teaming up with Brale, we can give them instant settlement in a money they actually control—their own stablecoin—and a way to share in the revenue that those balances generate."

    Target Audiences and Proven Track Record

    The solution is tailored for industries where user balances are central, including:

    • Gaming and Betting: Enabling instant payouts while improving economics on player funds.
  • Digital Marketplaces: Generating revenue from seller balances before withdrawals.
  • Telecom and Remittances: Providing a consistent unit of account for cross-border operations.
  • Web3 Applications: Bridging traditional card checkouts with stablecoin treasuries.
  • Platforms interested in exploring the Brale × Coinflow stack are encouraged to contact the teams for more details. This partnership signals a shift toward more autonomous, revenue-focused financial tools in the digital economy, potentially setting a new standard for how platforms monetize their ecosystems.

    Read More:
    https://brale.xyz/blog/instant-treasury

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