Tether has acquired a $150 million minority stake in Gold.com, securing a 12% ownership position in the precious metals platform. The strategic investment is aimed at expanding the global distribution of both tokenized and physical gold.

This partnership will integrate Tether’s own gold-backed stablecoin, XAUT, into the Gold.com marketplace. The move is designed to create a gateway for users to convert digital liquidity, such as stablecoins, into tangible, regulated gold holdings. By combining a digital marketplace with physically backed assets, the collaboration seeks to enhance on-chain liquidity while maintaining the security of traditional gold ownership.

This investment signals a broader strategic push by Tether into the tokenization of real-world assets (RWAs). It aligns with a growing industry trend of bridging digital finance with tangible assets, allowing for new on-ramps and off-ramps between crypto wallets and regulated physical markets.
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https://tether.io/news/tether-makes-150-million-strategic-investment-in-gold-com-expanding-global-access-to-tokenized-and-physical-gold/